Recently, the highly anticipated original Chinese art IP “Namito” stood out in the globally renowned Red Dot Design Award selection process after rigorous screening, winning the prestigious “Red Dot Brand & Communication Design Award” for its unique visual language and forward-looking innovative design concept.
The Red Dot Design Award, with a history of nearly 70 years, is one of the world’s premier design awards, renowned as the “Oscars” of the design world for its rigorous judging process and authoritative industry influence. The award recognizes outstanding works that demonstrate innovation, practicality, and aesthetics, attracting active participation from designers and companies worldwide each year.
The 2025 Red Dot Brand & Communication Design Award saw entries from 58 countries competing across 18 categories. A panel of 32 judges gathered to review each project on-site. The judging process adhered to clearly defined criteria, taking into account the judges’ individual socio-cultural backgrounds, professional fields, and design expertise.
The fact that “Namito” stood out in such fierce competition to win this prestigious international award is not only a high recognition of its outstanding achievements in the design field, but also marks a new stage in the brand influence of this original Chinese IP on a global scale. Nami Rabbit’s core spirit of “freedom, authenticity, and courageous expression” is being disseminated globally in a more diversified and widespread way through the deep integration of art and commerce, further demonstrating the international competitiveness and cultural charm of original Chinese IPs.
The Breakthrough Potential of the Art IP 【Namito】: From “Mindful Subtraction” to the International Stage
Created by artist Zhang Ge, Nami Rabbit’s distinctive features include a heart-shaped mouth, rabbit ears, and large eyes. Its inspiration comes from Nietzsche’s “Childhood” stage in his “Three Transformations of the Spirit”—symbolizing pure freedom and infinite possibilities. Its “YES OR NO” attitude precisely resonates with the emotional needs of contemporary youth seeking self-expression. Through minimalist visual symbols, it conveys profound cultural resonance, achieving a perfect balance between trendy art and commercial application.
As a perfect example of the fusion of emotional aesthetics and design art, Namito has not only won numerous top international design awards between 2023 and 2025, including the American Muse Design Award, the London Design Award, the Italian A’ Design International Award, and the American IDA International Design Award, but has also won the favor and recognition of the Asian Licensing Industry Excellence Award. This year, Namito once again won the globally renowned Red Dot Design Award. This series of brilliant achievements fully demonstrates the vigorous vitality and broad development prospects of Nami Rabbit, as an original Chinese IP, in the international design and licensing market.
